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ABOUT THE PROJECT

I worked with Ok To Shop and 2 fellow UX Designers for 4 sprints in October 2021.

Ok To Shop is a startup focused on helping people with food restrictions or preferences make better choices about what to eat through their mobile app.

PROBLEM

Ok To Shop was rebranding and optimizing its mobile app. However, most users found the app difficult to use and once they searched for a product they didn't open it again, so we worked on it to provide an optimal user experience and improve engagement.

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